What is a sales campaign?
A sales campaign is a campaign designed to generate targeted sales for your own company. The campaign objective is defined at the beginning, e.g. targeted additional sales to existing customers, acquisition of new customers, etc. The next step is to select the appropriate target group and create a sensible sales mix in order to achieve the respective objective.
Further reference:
https://wirtschaftslexikon.gabler.de/definition/vertriebskampagne-54028
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