If the competitive analysis takes place before a new company is founded, the results form the basis for the market entry and market protection strategy. Otherwise, the competitive analysis serves as an upstream discussion about the introduction of new company services and the establishment of new strategic business areas. Competitive analyses are usually planned and carried out by marketing experts who have often studied business administration. Many factors are taken into account in an SEO competitive analysis, including online competition, the various markets for multilingual websites and the associated service portfolio in the search engine context.
Three key questions are answered as part of the competitive analysis:
- Who are the competitors?
- What market share do they have?
- What are their strengths and weaknesses?
Market research forms the basis for a well-planned competitive analysis.
Further references:
https://de.wikipedia.org/wiki/Wettbewerbsanalyse
https://www.fuer-gruender.de/wissen/existenzgruendung-planen/markt/wettbewerber/
The following video goes into more detail:
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