SEO

Find out how the CMS uses powerful modules and AI-supported tools to make your website visible and successful for search engines.

Definition, examples, benefits and goals for online marketing - Internet terms simply explained!

Platforms - opportunity or risk: How can 3rd party platforms become a business model for the digitization of a publishing house? The pros and cons of digital publishing platforms and aggregation services. In this series, we present various revenue models for a publishing digitization strategy.

Featured Snippets Optimization: The challenges for featured snippets to be displayed, their opportunities and benefits. Tips for optimizing your web content.

What content should store category pages have? How should it be structured and where should it best be placed? Useful tips and current findings from the field of e-commerce content marketing and its correlation to Google ranking.

What current options are there for measuring and improving website loading times? Tips for fast optimization!

The Drupal 9 upgrade is coming. The EOL date for Drupal 8 is November 2, 2021 . Find out what this means for you as a website operator in our blog article.

The Content Assistant from Sistrix is a powerful tool that even has WDF*IDF capabilities. Why the review is still not entirely positive.

Web tracking is the collection and analysis of visitor data and their interactions on a website. This information can be used to derive recommendations for action to improve the website.

Google for Jobs is the buzzword of the hour for recruiters. In this article, you can find out what Google for Jobs actually is, what changes it entails and how you, in particular, can benefit from this innovation as a recruiter.

What is voice search and how does the technology affect SEO? What devices are currently available on the market and what opportunities are there? Read more in this technical term article.

What does crawl budget mean? What does it have to do with search engine optimization and what can you do to use your crawl budget as efficiently as possible? Find out here.

The backlink profile is the entirety of all links that point to a domain. Read everything you need to know about backlink profiles here

Read what you can learn from the Google Quality Rater Guidelines, the search engine giant's guide to rating websites!

To facilitate the creation of multilingual websites, our customers use Localise.biz, or Loco for short. Here you can find out what advantages Loco offers.

You can find out a lot about your website visitors with Google Analytics. Here are a few tips to help you make even better use of the tool.

A website relaunch (or relaunch for short) is the redesign of an existing website. This often goes hand in hand with new technology standards or a new design.

In this article, you will learn the basics of working with Google Tag Manager. You can use the tool to track activities on your website and even pass them on to other Google services for further processing.

Our SEO training courses are suitable for all levels - from beginners to experts - from startup founders to copywriters and developers. We set up the training courses so that you are picked up at your level and trained in the best possible way.

What exactly does Yahoo do? Yahoo is an American internet company that operates an internet search engine in addition to other web services. The search engine can be used by Internet users as an alternative to Google or Microsoft (Bing), for example. Its database was initially maintained by Yahoo employees (editors).

Definition: An XML sitemap is a text file with a list in XML format that contains all subpages of a website as links. One or more XML sitemaps can be uploaded to the Search Console, formerly Webmaster Tools (Google). This tells the search engine robots which subpages are available on a website and which they should crawl. They are therefore used...

What is the purpose of competitive analysis? In a business context, the aim of competitive analysis is to identify as many companies as possible that are competing for the same demand and to work out their strengths and weaknesses relative to the common target markets. Competitive analysis is already relevant when a new company is founded, but is...

What does WDF*IDF mean? WDF*IDF is a formula that can be used to calculate how often a term occurs in relation to your own document and "all available" documents on the Internet. WDF*IDF means "within document frequency" * "inverse document frequency", i.e. the frequency of the term in your own document * the number of all available documents in...

What is usability? Usability describes the degree to which a product or service is suitable for use by a specific user in a specific application context.

What is the title tag? The title tag is the title belonging to a web page, which is located within the HTML code in the header. It is displayed at the top of the browser window or in the browser tab. It also serves as the title of a search result in the SERP snippet.

What does SERP snippet mean? SERP is the abbreviation for Search Engine Results Page. The snippet is the individual search result, whereby only a snippet of the website found is shown.

What does a robots.txt do? As the file extension already indicates, the robots.txt file is a human-readable text file. The purpose of robots.txt is to inform search engines such as Google or Bing that selected pages of a website may not be included in the search engine index. The technical details of a robots.txt follow the specifications of the...

Definition: The meta description is a short description of the content of the page. It is used to provide search engine users with more information about the search result.

Definition: A linkbait is web content that is published with the intention of obtaining as many backlinks as possible. Sharing this content, i.e. actively linking to it, has a positive effect on the ranking of the linked page in search engines. It also increases brand awareness.

What is a keyword analysis for? Every promising search engine optimization (SEO) begins with the selection of the right search terms (keywords). Before the selection is made, the keyword analysis must first identify potential search terms and then evaluate suitable candidates.

What is a keyword? In the context of SEO (search engine optimization), a keyword is a search term or search phrase that search engine users use to find information on the Internet. Keywords play a central role in search engine marketing. The central task of search engine optimizers is, as a first step, to identify the keywords relevant to the...

Definition: HTML is the abbreviation for Hypertext Markup Language, a markup language on the Internet. Together with CSS and other techniques, HTML is used to display web pages in web browsers. The task of HTML is to structure the content. CSS is responsible for the "design". In addition to the content, HTML also characterizes the meta information...

Definition: Duplicate content is the property of two pieces of content, such as human-readable texts, to be exactly identical. A weaker form of duplicate content considers two pieces of content to be identical if they are almost or sufficiently identical within certain limits. In relation to a website, each piece of content should only be...

Domain trading is the commercial trading of Internet addresses (domains). As part of domain trading, the ownership of a domain is transferred from the seller to the buyer for a fee. Domain trading typically thrives on domains that have a high market value for a potential owner. As a rule, these are domains under which the establishment of an online...

Definition: Disavow means "to have nothing to do with something" or "to reject". In SEO, this refers to the "rejection" of backlinks because they are presumably bad for your own search engine ranking.

Definition: CTR is a key figure in online marketing and stands for Click Through Rate. It is calculated from clicks / impressions * 100%. Impressions are "impressions" of your pages as a search result, i.e. how often your result was displayed in a search within a certain period of time. If you had 1,000 impressions for your keyword in a month and...

Definition: CSS, or Cascading Style Sheets, is used to design websites for the "eye". While HTML is used as a structuring and markup language to build and structure the content of a page, CSS is used to program the design rules.

Definition: The canonical tag is a link element in the header of a page. It informs search engines where the original content is located (i.e. the URL). Only this should be indexed by the search engine. Several versions are created, for example, on dynamic websites when content is filtered. As all pages have the same content, only one version...

Definition: Similar to Google Search, Bing is an Internet search engine from Microsoft that is the successor to Live Search from the same company. Like some alternative search engines, Bing offers the option of displaying search results in the categories images, videos, news and maps.

Definition: Website traffic is the number of visits to a website within a certain period of time. If the multiple visits of a single visitor within this period are combined into a single visit, this results in a special form of traffic that measures the number of different visitors, namely unique visitors.

Backlinks are (return) references from any website on the WWW. The backlink strategy is the central element of any search engine optimization (SEO) within off-page optimization. A sophisticated backlink strategy aims to increase the relevance of individual websites from the search engine's point of view and thus create the basis for a higher...

Definition: Anchor text is the German equivalent of anchor text. Other synonyms are link text and reference text. Below you will learn what you can use anchor text for, how it is technically structured and how it is used for SEO.

What's going on with the local search results? The Possum is going around. Read everything you need to know about the new algorithm update here.

Drupal is inherently suitable as a CMS for technically search engine optimized websites. Nevertheless, there are one or two cases that require additional modules for SEO. Such SEO modules are available for different Drupal versions. There are different modules for Drupal 8 than for Drupal 7, for example.

The following article deals with the question of what the top 10 search results have in common, why these results in particular rank so high and why other results do not. A study by arocom GmbH.

Testing is one of the most important tasks in web development. It is very convenient when tests are automated, as this saves developers a lot of time and effort. We use Behat in our projects. This article deals with how to make the best use of this form of behavioral driven development.

There are numerous ranking factors. One of them is pagespeed. You can find out why you should pay attention to the loading time of your website in this article.

A relaunch must be carefully planned and executed, otherwise your rankings on Google and other search engines could plummet. Read here what you need to bear in mind during a relaunch.

An SEO audit shows you all the problems with your website. You can find out exactly what is done in this article.