What is voice search?
Voice search means "voice search" and offers users the option of using their voice as an input medium for search queries. This is made possible by smart assistants that interpret the spoken words and sentences and present the user with corresponding search results for their questions.
Voice search became known and popular mainly through Siri, Apple's voice search assistant, which has been installed on the iPhone since the launch of the Apple 4s. Google and Apple are joint pioneers in the voice search market.
Voice search and search engine optimization (SEO)
Voice search queries are characterized by more spontaneous and "human" sentence constructions and, in contrast to written queries, also contain more frequent grammatical errors. Search engines such as Google or Bing must therefore respond to this form of search by using artificial learning in their algorithms.
As a result, new online marketing and SEO trends for voice search optimization are emerging. SEO attempts to optimize websites for voice search. One SEO goal is to formulate headlines according to the questions asked in voice search. Other measures revolve around holistic content creation. SEO is therefore moving away from optimization for a single keyword towards optimization for entire subject areas. See also content marketing.
In addition, Google Voice Search now carries out a voice analysis for personal search queries to find out whether the user is male or female. The Google Assistant then no longer searches for the general term "sweater", for example, but searches specifically for "women's sweater" or "men's sweater".
Where do the results of voice search queries come from?
The current voice assistants from Apple (Siri) and Google use Google search, while users of Amazon's Alexa use Bing to answer voice search questions. Accordingly, voice search results can differ on the devices.
Voice search answers are usually still displayed as visual search results in the form of snippets (smartphones, computers, smart TVs, etc.). However, there are also smart assistants without a display that read out the results.
It should be emphasized that the devices only deliver 1 to a few results in response to a voice search, whereas a conventional search using a keyboard displays significantly more results. As a result, search results in positions 2 to n continue to lose importance and with voice search often only the real top results reach users.
You can find more information on voice search here:
https://nealschaffer.com/author/ann-smarty/
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