Definition: Backlinks are (return) references from any website on the WWW. The backlink strategy is the central element of any search engine optimization (SEO) within off-page optimization. A sophisticated backlink strategy aims to increase the relevance of individual websites from the search engine's point of view and thus create the basis for a higher ranking in the search results. Even if other off-page factors are now gaining relevance (e.g. social media), backlinks are still a sign of a site's relevance and authority.
As part of the backlink strategy, you are particularly interested in backlinks that originate from pages that are already highly relevant and therefore enhance your own page. With controlled or synthetic backlink building (link building), care should be taken to ensure that the increase in backlinks follows a certain natural increase or decrease in terms of number, quality and regional source. This is called link velocity. The development of backlink strategies should be left to SEO experts. Certain obvious backlink strategies can easily lead to search engines drastically and abruptly devaluing websites, as this form of search engine optimization violates the guidelines of the respective search engines.
In earlier times, for example, you could buy thousands of backlinks for little money - an unnatural growth. Google has now penalized websites enormously in the course of the Penguin update if the backlinks are "suspicious". Quality wins over quantity.
As an agency, we can help you develop a sensible backlink strategy and optimize your backlink profile. Get in touch with us!
Further links:
https://de.wikipedia.org/wiki/Rückverweis
The following video provides further useful insights into backlink strategies:
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