Online marketing

Google Search Console has been offering a report on the indexing of "video pages" since fall 2022. What's the new feature all about?

Definition, examples, benefits and goals for online marketing - Internet terms simply explained!

Featured Snippets Optimization: The challenges for featured snippets to be displayed, their opportunities and benefits. Tips for optimizing your web content.

What content should store category pages have? How should it be structured and where should it best be placed? Useful tips and current findings from the field of e-commerce content marketing and its correlation to Google ranking.

What is store blogging? What goals can you achieve as an online store operator and can store blogs harm the actual online store in the worst case? Here we answer all your questions about blogs.

The Content Assistant from Sistrix is a powerful tool that even has WDF*IDF capabilities. Why the review is still not entirely positive.

Google Data Studio is considered a kind of grab bag for the visual analysis of data. In comparison, the simple Google Analytics looks pretty bare, and there are also advantages beyond the pure visual appearance.

The discipline of UI design deals with the design of user interfaces as an interface between man and machine. These interfaces are abbreviated as UI (=User Interface). UI design is a sub-discipline of UX (=User Experience) design.

What is meant by the term UX design? And how does this relate to the so-called user experience?

In this article, we explain 3 ways in which you can track file downloads on your website with the help of Google Analytics.

Web tracking is the collection and analysis of visitor data and their interactions on a website. This information can be used to derive recommendations for action to improve the website.

What is a communication strategy and how do I use it correctly? You will find this and more in this article.

Market research is an empirical science that deals with data collection and analysis.

Affiliate marketing is a form of performance marketing with the aim of generating sales by advertising third-party products in the form of commissions.

Storytelling is a method used in content marketing

Content marketing is a method from strategic marketing (see also "Communication strategy") and focuses on content that is interesting and relevant for the target audience instead of advertising messages.

After six years, we launched Drupact again to compare the market shares of CMS in Germany between 2013 and 2019.

Google Tag Manager (GTM) is a free tag management system (TMS) - published by Google in October 2012 - with which a user can create, edit and manage JavaScript fragments, so-called tags.

An information architecture describes the organization and structuring of information within the framework of any information offering.

Google for Jobs is the buzzword of the hour for recruiters. In this article, you can find out what Google for Jobs actually is, what changes it entails and how you, in particular, can benefit from this innovation as a recruiter.

Marketing automation refers to the software-supported automation of marketing processes. In the course of this, various repetitive processes are replaced by time-saving automatisms.

What does crawl budget mean? What does it have to do with search engine optimization and what can you do to use your crawl budget as efficiently as possible? Find out here.

Read what you can learn from the Google Quality Rater Guidelines, the search engine giant's guide to rating websites!

The EU GDPR comes into force on May 25, 2018, which means that you as a company will have to develop safeguards for the protection of personal data that you collect and process. Here we describe the legally compliant conclusion of an order data processing contract (ADV contract) for various online services that process data on your behalf.

Definition: Varnish is an open source software that enables the caching of mostly static files such as images and texts in order to deliver them faster for client-side queries than if the web server had to compile and deliver the requested data each time. Varnish thus avoids simple server work and reduces the web server load.

You can find out a lot about your website visitors with Google Analytics. Here are a few tips to help you make even better use of the tool.

A website relaunch (or relaunch for short) is the redesign of an existing website. This often goes hand in hand with new technology standards or a new design.

Analysis tools are a dime a dozen. Some are fee-based, others are free. Each one has its strengths and weaknesses. This also includes the Yandex metrica analysis.

In this article, you will learn the basics of working with Google Tag Manager. You can use the tool to track activities on your website and even pass them on to other Google services for further processing.

In this article, we take a closer look at the content of your website and show you 15 types of content that you can use to increase your website traffic.

This article in our series "How do I increase my traffic" deals with basic tips and methods on how to attract more visitors to your site through content.

Definition: An XML sitemap is a text file with a list in XML format that contains all subpages of a website as links. One or more XML sitemaps can be uploaded to the Search Console, formerly Webmaster Tools (Google). This tells the search engine robots which subpages are available on a website and which they should crawl. They are therefore used...

What is advertising? Advertising describes the sum of all efforts made to provide a target group with information about a company or a product or service. Advertising understood in this way is therefore a tool of communication policy and marketing. Complementary measures to advertising are public relations, sales promotion and personal selling.

What is usability? Usability describes the degree to which a product or service is suitable for use by a specific user in a specific application context.

Definition: In the context of the WWW, a store is a web application that allows users to select goods from the operator's range and to purchase them, typically for a fee. The development of a store is usually based on a framework such as Magento or Drupal Commerce.

What does SERP snippet mean? SERP is the abbreviation for Search Engine Results Page. The snippet is the individual search result, whereby only a snippet of the website found is shown.

Definition: SEM stands for Search Engine Marketing and combines all marketing activities in the context of search engines.

What is an editorial system used for? An editorial system is a computer application that allows the editorial maintenance of journalistic content. The central characteristic feature of an editorial system is the separation of content and its presentation. The class of content management systems (CMS) is a particularly popular form of editorial...

What does the newsletter do? Newsletters are regularly published e-mail newsletters, e-mail distribution lists and e-mail info letters. Newsletters differ from mailing lists in that a newsletter only allows communication in one direction. Newsletters are often used, for example, to provide an online store's own customer base with news.

Definition: A linkbait is web content that is published with the intention of obtaining as many backlinks as possible. Sharing this content, i.e. actively linking to it, has a positive effect on the ranking of the linked page in search engines. It also increases brand awareness.

What is a keyword analysis for? Every promising search engine optimization (SEO) begins with the selection of the right search terms (keywords). Before the selection is made, the keyword analysis must first identify potential search terms and then evaluate suitable candidates.

Definition: Internet presence refers to the entirety of all web pages of an individual website. This can be a website that consists of HTML pages that are not generated programmatically. The content of such websites is predefined by the author and only changes on the author's initiative. This approach to websites contrasts with those with...

Definition: Duplicate content is the property of two pieces of content, such as human-readable texts, to be exactly identical. A weaker form of duplicate content considers two pieces of content to be identical if they are almost or sufficiently identical within certain limits. In relation to a website, each piece of content should only be...

The essence of documentation is to prepare, structure and preserve information of all kinds for use in the future. Even if documentation is still available in analog form, the total amount of digital material is increasing rapidly. Documentation also plays a particularly important role in private, profit-oriented companies.

Definition: Disavow means "to have nothing to do with something" or "to reject". In SEO, this refers to the "rejection" of backlinks because they are presumably bad for your own search engine ranking.

Definition: CTR is a key figure in online marketing and stands for Click Through Rate. It is calculated from clicks / impressions * 100%. Impressions are "impressions" of your pages as a search result, i.e. how often your result was displayed in a search within a certain period of time. If you had 1,000 impressions for your keyword in a month and...

What is Contao? Contao is a free content management system based on PHP, formerly known as TYPOlight. Contao can be used to create medium-sized to large websites and conveniently maintain their content. In addition to numerous other features, Contao impresses with barrier-free (X)HTML output and a cross-browser CSS framework. Contao can be freely...

Definition: The canonical tag is a link element in the header of a page. It informs search engines where the original content is located (i.e. the URL). Only this should be indexed by the search engine. Several versions are created, for example, on dynamic websites when content is filtered. As all pages have the same content, only one version...

Definition: Website traffic is the number of visits to a website within a certain period of time. If the multiple visits of a single visitor within this period are combined into a single visit, this results in a special form of traffic that measures the number of different visitors, namely unique visitors.

Backlinks are (return) references from any website on the WWW. The backlink strategy is the central element of any search engine optimization (SEO) within off-page optimization. A sophisticated backlink strategy aims to increase the relevance of individual websites from the search engine's point of view and thus create the basis for a higher...

What's going on with the local search results? The Possum is going around. Read everything you need to know about the new algorithm update here.

The following article deals with the question of what the top 10 search results have in common, why these results in particular rank so high and why other results do not. A study by arocom GmbH.

There are numerous ranking factors. One of them is pagespeed. You can find out why you should pay attention to the loading time of your website in this article.

The sentence that has just got me thinking and prompted me to write this article is "ALL sites that are NOT mobile friendly will be rated as Fails to Meet". Sounds kind of threatening. And maybe it is for you too. Let me explain what I mean.