SEO & GEO

Online Advertising 2026: Channels, Costs, Strategy

Online advertising encompasses all paid measures to deliver digital messages to a target audience — ...

Affiliate Marketing: Is the Channel Worth It?

Affiliate marketing is a performance channel where publishers promote products and receive a commiss...

AI Overviews: How AI Systems Cite Content

AI Overviews are AI-generated answers that Google displays directly above search results. 83% of sea...

Optimizing Anchor Texts: An Underestimated Factor

An anchor text is the clickable text of a hyperlink. Search engines use anchor texts to classify the...

Backlink Profile: Recognizing Quality, Avoiding Risks

The backlink profile is the entirety of all external links pointing to your domain. A strong profile...

Backlink Strategy 2026: Quality Over Quantity

Backlinks are references from external websites to your site and remain one of the strongest ranking...

Bing SEO: Why the Second-Largest Search Engine Matters

Bing is the second-largest search engine worldwide with approximately 10% market share. In B2B envir...

Canonical Tags Done Right: SEO Lever

A canonical tag is an HTML element in the head of a page that tells search engines which URL is the ...

Content Marketing 2026: Writing AI-Citable Content

Content marketing is the strategic creation and distribution of content that informs, advises, and l...

Crawl Budget: How Google Prioritizes Your Website

Crawl budget is the number of URLs that Googlebot captures per crawl session on your website. For la...

Improving CTR: Practical Levers for More Clicks

The click-through rate (CTR) measures the ratio of clicks to impressions in search results. A low CT...

Disavow Tool: Devaluing Harmful Links

The Google Disavow Tool allows webmasters to devalue harmful backlinks for Google. It is a last reso...

Avoiding Duplicate Content: Guide 2026

Duplicate content refers to identical or near-identical content accessible under different URLs. Sea...

Episerver vs. Drupal: DXP Platforms Compared

Episerver has operated under the name Optimizely since 2021 and positions itself as a proprietary Di...

Featured Snippets and AI Overviews 2026

Featured snippets are highlighted answers displayed above organic Google results. Since 2024, they a...

Google Analytics 4: The 10 Most Important Differences

Google Analytics 4 (GA4) has replaced Universal Analytics and is based on an event-driven data model...

GEO Explained: Generative Engine Optimization

GEO (Generative Engine Optimization) describes the optimization of content for AI-powered search sys...

Google Analytics & Data Studio: Reporting Guide

Google Analytics 4 (GA4) captures user data from your website. Looker Studio (formerly Google Data S...

Google Tag Manager: Tracking Without Developers

Google Tag Manager (GTM) is a tag management system that manages marketing and analytics tags withou...

Information Architecture: Structure for Success

Information architecture (IA) is the structure and organization of content on a website. It determin...

Keyword Analysis: First Step to Visibility

Keyword analysis identifies search terms your target audience uses, evaluates their potential, and m...

Keywords in the AI Era: SEO Strategy 2026

A keyword is a search term that users enter into search engines. In 2026, keyword strategy has funda...

Landing Pages That Convert: Best Practices

A landing page is a page with one clear goal: guiding visitors to a specific action — inquiry, downl...

Linkbaits: Content That Gets Linked

A linkbait is web content so valuable or unique that other websites voluntarily link to it. Instead ...

Meta Descriptions 2026: Optimizing Click Rate

The meta description is the short text under your search result in Google. It does not directly infl...

Newsletters with Drupal: Integration and Practice

Newsletters are a direct channel to your target audience — without dependency on search engines or s...

Online Shop with Drupal Commerce: When It Pays Off

Drupal Commerce is an e-commerce framework that integrates the online shop directly into the Drupal ...

Pagespeed Optimization: Load Time Determines Ranking

Pagespeed is a website's loading speed and has been an official Google ranking factor since 2021 via...

Configuring robots.txt Correctly: Practical Guide

The robots.txt is a text file in the root directory of your website that tells search engine bots wh...

SEM: SEA and SEO Working Together

Search engine marketing (SEM) is the umbrella term for all measures that increase your visibility in...

SEO During Relaunch: Preserving Visibility

A website relaunch without SEO strategy leads to ranking losses that can take months to recover. The...

Optimizing SERP Snippets: More Clicks in 2026

A SERP snippet is the display of your page in search results — consisting of title tag, URL, and met...

Storytelling on the Web: Conversion Through Stories

Storytelling is a content marketing method that embeds information in a story. On websites, stories ...

Optimizing Title Tags: The Most Important SEO Lever

The title tag is the most important on-page ranking factor. It appears as the clickable title in sea...

Usability vs. UX: What Your Website Needs

Usability describes how easy a website is to use. User experience (UX) encompasses the entire usage ...

Voice Search: Voice Search and Your SEO

Voice search refers to searching via assistants like Google Assistant, Siri, or Alexa. Voice-based s...

WDF*IDF: Term Weighting Instead of Keyword Density

WDF*IDF is a term weighting formula that measures how relevant a term is in a document compared to a...

Web Presence 2026: Professional Online Presence

A web presence is the totality of all web pages of an organization. In 2026, a static business card ...

Web Tracking Tools: GA4, Matomo, Plausible

Web tracking captures and analyzes visitor behavior on your website. Choosing the right tool depends...

Website Traffic: Sources, Metrics, Measures

Website traffic refers to the number of visits to a website in a given time period. The key sources ...

XML Sitemap: More Important for GEO Than for SEO

An XML sitemap is a structured list of all index-worthy URLs of a website. It helps search engines w...

Yahoo and Bing: Search Engines Beyond Google

Yahoo has used Bing's search index since 2009. Those who optimize for Bing are automatically visible...