What is a unique selling proposition?
A unique selling proposition (USP ) refers to the characteristics of a company's products and services and the company itself that make it unique on the market.
How do I identify my unique selling proposition?
In order to work out your own unique selling proposition, you should find out why customers should buy from a company. Employees and existing customers can also be asked about this. The unique selling points should then also be communicated openly. Examples of unique selling points:
- Products with free shipping
- Products in organic quality
- Certifications
Further references:
https://de.wikipedia.org/wiki/Alleinstellungsmerkmal
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