Unique selling point

A company's digital strategy describes how goals are to be achieved through or with the help of digital processes and technologies.

A weighted decision matrix can be used to evaluate several alternatives based on predefined criteria.

A make-or-buy decision determines whether a product or service is produced in-house (make) or outsourced (buy). This is also referred to as outsourcing.

Domain trading is the commercial trading of Internet addresses (domains). As part of domain trading, the ownership of a domain is transferred from the seller to the buyer for a fee. Domain trading typically thrives on domains that have a high market value for a potential owner. As a rule, these are...