The digital strategy is a corporate strategy that describes how corporate goals are to be achieved via digital channels. It shows how digitalization should lead to competitive advantages by offering products and services in digital markets.
The digitalization of companies is intended to make them more competitive and simplify processes. A digital transformation affects all employees and affiliated companies and must therefore be designed and implemented for everyone involved, as it involves questioning and rebuilding old structures and processes, among other things.
An important basis for a targeted digital strategy is data of any kind that is currently available or will be available in the future. In this context, it is essential to obtain an overview of the available data and its current use in order to subsequently derive actual strategies and/or business processes based on this analysis.
Further information:
https://digitaleneuordnung.de/blog/digitalstrategie-entwickeln/
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