Digital agency

What is a digital agency?

Digital agencies are service providers that use state-of-the-art digital technologies and processes to create digital solutions for their clients. Frequently offered services include digital product development, online marketing (e.g. search engine optimization), social media support and the creation of content for digital use.

What does a digital agency do and what services does it provide?

Examples of services offered by digital agencies (both as individual projects and for longer partnerships with companies):

Digital strategies, transformation and process consulting
Conception, web design, web development, online stores or other web applications (incl. project management, implementation and content management)
Programming and design of interfaces to other services such as CRMs, ERPs, social media channels, apps of all kinds or newsletter systems (keyword: digital communication)
Hosting and security maintenance
Management of digital channels and platforms, content marketing, online marketing and SEO
Analysis and monitoring of important KPIs

As experts in digitalization, digital agencies often act not only as service providers but also as partners and consultants. The services offered are closely interlinked with comprehensive consulting and can therefore be used as a complete package.

Digital agencies are also very familiar with the rules of the modern world with regard to digital website content, data protection, standards compliance and online security. If required, they can advise SMEs on digitalization and ensure that these aspects are taken into account when providing and implementing services and in the subsequent process.

Digital agency or advertising agency - or both?

"Does it make sense for small and medium-sized companies to commission a professional digital agency?" is the question many decision-makers ask themselves. While working with a digital agency is standard for larger companies, the benefits for SMEs depend even more on the objectives, purpose and requirements. SMEs that are predominantly analogue and see no need for further digitization may need physical advertising materials such as banners or PR texts and the design of advertisements for local print media, which are covered by an advertising agency. However, a good internet agency also has copywriting skills, uses an intelligent concept to determine the digital target group and suitable digital strategies and ensures more visits to the website through (data) optimization and design, which can currently be a decisive competitive advantage in sectors such as retail.

Digital agency vs. advertising agency

Creating platforms or a quick one-pager is not enough. It is also about continuous implementation and support for new work in day-to-day business. A company's presence on the web should also be accompanied by further measures such as search engine optimization/SEO and possibly also search engine advertising, whereby a digital agency with its expertise also acts as a consulting company, for example with training on tools such as Google Analytics or, alternatively, Matomo. The range of services extends beyond web development and design to customized software development and the maintenance of specific processes.

Are you looking for a digital agency for your project? If you would like to find out more or have any comments, we look forward to hearing from you by phone(0711 663 779 60) or email(info@arocom.de)!

Find out how successful communication with your agency can take place: "Dictionary for communication with agencies".

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