What does digital transformation mean?
Digital transformation is the integration of various digital technologies in all areas of an organization and describes an ongoing change in all processes within a company. Digital technologies should help to make data available and usable everywhere, even across departments. One of the aims of this change is to increase efficiency and generate competitive advantages.
This transformation is usually triggered by digitalization, the permanent availability of media and changes in customer requirements, which can often only be met with the use of digital technologies.
How is digital transformation implemented?
As every organization functions differently and has its own challenges to overcome, there are no precise instructions for such a transformation as to which technologies should be introduced and which business processes should be modernized. Instead, it is more about becoming aware of your own organization-specific (customer) problems and (customer) wishes and finding targeted solutions and strategies for these in the digital world. Examples include the use of a chat function for communication on the company website, customer relationship management (CRM) to accumulate customer data and individualize the customer approach, but even invoicing via email instead of analogue post is part of the digital transformation strategy.
Should every company implement digital transformation?
Even if this transformation is usually laborious and resource-intensive, it is worth seeing this development as an opportunity. The indirect compulsion to adapt existing business processes, develop them further if necessary or replace them with digital and more efficient processes creates the basis for the development of innovative products and business models for future markets and customer needs.
An important aspect of digital transformation is change management, as it is people who have to change their usual processes and working conditions or have them changed. A company's employees should be professionally prepared for the future transformation and supported during upcoming changes.
IBEXA is an example of a digital experience platform designed to support companies in their digital B2B transformation.
Further information:
https://de.wikipedia.org/wiki/Digitale_Transformation
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