The aim of any systematic and serious keyword analysis is to
- To identify search terms that have a positive influence on the ranking of the relevant websites in search engines. Keyword analysis is the first step and the basis for SEO success.
- To build up a database of promising search terms and to benefit from this in the long term. Once a stock of relevant search terms has been built up, it acts as a competitive advantage. A structured keyword analysis formalizes this process.
- The search terms determined as part of the keyword analysis form an important basis for decision-making. They make it possible to answer the question of whether search engine optimization makes technical and economic sense.
Search terms that are searched for frequently enough, are relevant to the target group and are likely to place the websites in question in the top 10 positions of the targeted search engine are particularly valuable.
Conducting a keyword analysis requires the SEO expert to have a high level of linguistic skills as well as a feel for which search terms search engine users use to search for information on the WWW.
Further information:
https://en.wikipedia.org/wiki/Keyword_research
https://www.seo-united.de/onpage-optimierung/keywordanalyse.html
The following video takes a closer look at the topic of keyword analysis:
Keyword analysis: Our references
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