What is Episerver?
Episerver is one of the leading providers of enterprise newsletter software. The former name of the software was Optivo. The German company is based in Berlin and offers a wide range of features. Particularly noteworthy are
- Customizability
- High security (both legally and in terms of data protection)
- Multi-level campaigns
- Success monitoring
- Omnichannel solutions (e-mail, mobile, web, fax, print)
and much more.
What can I do with Episerver?
You can use Episerver to send e-mailings or newsletters. Emailings are direct contacts to the target group for specific campaigns, e.g. when a new product is launched on the market. Newsletters are regular messages to existing customers to inform them about events or other news. The objectives are branding and traffic as well as increasing sales.
Why should I use an email marketing service?
Email marketing is an important part of the marketing mix and a highly efficient form of direct marketing. The main objectives that can be achieved with it are
- Attract customers
- Retain customers
- Reactivate customers
- Lead nurturing
- increase sales
etc.
Email marketing has an effect: according to a study by Salesforce, 44% of email recipients make a purchase on the basis of an (advertising) email. A personalized subject line increases the probability of opening by 22%. And on average, for every euro invested in email marketing, 4 euros are returned.
How can I use Episerver with my CMS?
Using various APIs provided by the service, you can add an emailing and newsletter service to your CMS with Optivo. Drupal in particular works very smoothly with Episerver's broadmail service. You can find an example of Drupal 8 and Episerver in our projects.
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